Game-on: Angage's gamification enhances ford's event.
Ford enlisted Angage to create an interactive game that would infuse energy into the event, spotlighting its latest Focus car model. The game's objective was twofold: fostering a relaxed ambiance while deepening participants' understanding of the vehicle's technical specifications.
Angage conceptualized the "Focus Grand Prix" to align seamlessly with Ford's vision. Leveraging no & low code technology, Angage crafted a dynamic game incorporating video and audio sequences. This innovative approach not only entertained but also effectively communicated key messages to Ford's audience.
"The game designed by Angage was a resounding success as it provided a cohesive theme that unified the event," remarked Fernando Luis Tovar, Sales Training Coordinator at Ford.
"At the conclusion of each training module, participants engaged in a questionnaire to gauge their comprehension, with response times recorded. This setup ignited a sense of competition among teams, culminating in a thrilling final playoff. The spirited competition left attendees buzzing with enthusiasm, marking a memorable close to the event," Tovar continued.
"It was intriguing to observe the sales team's heightened engagement following the first module, knowing they'd face immediate testing. This prompted increased attentiveness throughout subsequent sessions. Their earnest participation not only enriched their product knowledge but also fueled their competitive spirit, leaving them enriched by both the training and the spirited competition," Tovar concluded.
